Wednesday, November 17, 2010

Order Up!

This year marks the 500th anniversary of the first decorated Christmas Tree, recorded in 1510 in Riga, Latvia. A special 500th Anniversary section has been added to the NCTA web site, click on it to check out what’s available. Have you watched the promotion video done by the Riga tourism folks? You really should, it's impressive. You can watch it here.

I heard there was a commercial on the Mike & Mike show on ESPN2 this morning for Bass Pro Shops that talked about a traditional Christmas and having a Real Christmas Tree. If anyone knows where I can see a copy of that commercial, email us. We’d love to see it. I sometimes watch Mike & Mike in the morning, but didn’t today. DOH!

So apparently our idea of following a tree on the blog from the farm to a home is an interesting enough idea that our little story is getting some attention. Myself and The Rocks Tree Farm in New Hampshire are working with a writer at the Boston Globe to do a feature story on the tree we are following. That’ll be fun.

So today, I went ahead and did the official ordering of the tree. I shot a little video just to show that it really is like ordering anything else online. You can watch the video at our YouTube channel. Sometimes people ask me, “aren’t you afraid of ordering a tree sight unseen?” Well, sure, I guess there’s some risk that the tree I end up with will not be what I had in mind when I ordered it. Whether it will be a different size than what I thought I ordered, or sheared differently or whatever. But, think about it...the farm is really taking the bigger risk. They have to send me a tree and hope that I like it and the buying experience enough that I become a repeat customer and talk about them, leading to referral business. They know nothing about me...I’m just an address and a credit card number.

I think it’s a lot like buying a floral arrangement for a wedding, birthday or funeral services and having it delivered somewhere you aren't. I do that all the time too. There’s lots of online flower delivery businesses out there. You just check a box next to a photo of an arrangement that looks good and is in your price range. I’ve never had any problem with that product, and I’ve never had any problem with a Christmas tree. I check the box next to a picture of the size and species I want, and a few days later I have my tree.

Well, anyway, I ordered the tree – a little sooner than I normally would – but it will be here in St. Louis next week. And hey, next week is Thanksgiving already!!! Woohoo! Tree sales starts in only 9 days!

Next week we’ll have an update on the tree from farm to home and start sharing some email questions, which are already coming in.

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